The 2011 travel season is upon us and the first major road trip for Hero is to the first Flatstock Poster Convention of the year, which will once again be held in Austin, Texas during the SXSW Festival. This is the 29th Flatstock to date! The Austin Flatstock is always FREE to attend and wide open to the public. We are in a new room this year, so check below for a convenient map to help you find over 75 poster artists from around the world displaying & selling their rock posters. We are once again driving down and are sure to get involved in tons of great adventures along the way, you can follow our travels on Twitter and Facebook. As usual, we will have a wide selection of our gigposters, art prints, clothing, greeting cards and more. We will have handful of new prints available and this year we will even have some Austin-specific merchandise. Hope to see you there!
Dates:
Wednesday March 16th – Saturday March 19, 2011
Hours:
Wednesday, March 16 – 2pm – 6pm (note this is the ONLY half day)
Thursday, March 17 – 11am – 6pm
Friday, March 18 – 11am – 6pm
Saturday, March 19 – 11am – 6pm
Location:
Austin Convention Center – Level 1, Ballrooms A, B, C at 500 E. Cesar Chavez St., Austin, TX 78701 (see map below)
You DO NOT need to have badges or wristbands to be able to attend Flatstock 29. It’s FREE & open to the public! For more info on Flatstock 29 & the SXSW Festival click here.


The FLATSTOCK poster show series is presented by the American Poster Institute (API). It is an ongoing series of exhibitions featuring the work of many of the most popular concert poster artists working today.
The API is a nonprofit corporation dedicated to serving poster artists and promoting the art form. Both the API and its FLATSTOCK series were organized in 2002 as a result of conversations between interested artists and supporters frequenting the popular website GigPosters.com. The best concert posters have always captured both the essence of the music they promoted and the spirit of the time in which they were produced. This is as true today as it was in San Francisco during the Sixties.
The FLATSTOCK shows provide the general public with an ongoing series of opportunities to see fine poster art in person and to meet the artists who’ve created it — they provide the API with a way to present the poster artists collectively while showcasing the breadth of individual styles they represent.

